OUR STORY
From Brazil, with intention
FROM BRAZIL, WITH INTENTION
Cleide Santos
Born in Brazil and drawn to the United States in 1994 at just twenty, Cleide arrived with little more than ambition and an instinct for beauty. What followed were years of quiet determination, building a family, a career, and a vision she refused to let fade.
A LIFETIME IN THE MAKING
Highplex was never a sudden idea. It was the culmination of decades of discipline, resilience, and an unwavering belief that premium haircare should feel personal. Drawing on the richness of Brazilian beauty tradition and the precision of modern science, Cleide founded Highplex to close the gap between salon-grade performance and everyday life.
MORE THAN A BRAND
Today, Highplex delivers science-backed formulas designed to nourish, protect, and elevate every hair type, without compromise. For Cleide, it represents something deeper: the conviction that healthy hair builds confidence, and that true beauty should empower every woman to feel entirely herself.